28 Years of Adventure: Celebrating Family-Run Ocean Rafting Excellence!

Almost three decades have passed since Ocean Rafting brought a splash of gold to the turquoise Whitsundays waters. Ocean Rafting has surpassed 28 wonderful years of family-run and locally loved business, and is ready to keep serving the Whitsunday Tourism Industry for another.

Ocean Rafting marked its 28th anniversary in style at the Tourism Awards in October, securing a gold medal in the ‘Major Tour & Transport’ category and silver in ‘Adventure Tourism.’ The team was also honoured as Whitsunday’s favourite tourism experience in the consumer-voted ‘People’s Choice Award Experience.’ These impressive wins led to their induction into the Hall of Fame, recognising three consecutive years of gold in the “Major Tour & Transport” category and three years as the “People’s Choice Award Experience.”

Ocean Rafting is proudly owned by Peter and Jan Claxton, who took over the business in 2001 when it featured just two vessels, "Jammin'" and "Wild Thing." After some renovations, both boats are still part of the fleet today. Under Peter and Jan's leadership, Ocean Rafting has blossomed into a thriving enterprise.

What sets Ocean Rafting apart is its rich family heritage, with three generations actively involved in the business. Nathan Fleming, who has spent 13 years at Ocean Rafting, also shares a deep-rooted connection with the family behind it. His journey began in Hervey Bay, where he first met Jan and Peter—Jan approached him at his job, promoting the business alongside her two children, who now serve as operations managers. Nathan describes Jan and Peter as family, fully embracing their family-oriented approach. The close-knit atmosphere is further strengthened by Jan’s mother, who serves as the head accountant, and her sister, also an accountant, reinforcing the strong familial bonds that define Ocean Rafting.

“At Ocean Rafting, we are lucky to have become a three-generational business over the last twenty-eight years,” said Jan.

“Being family-owned and operated allows us to be agile and efficient when making on-the-go decisions. This translates to our team feeling empowered and responsible for their choices, ideas, and actions. Some of the Rafting team have been with us for a long time, and now their youngsters have joined us, completing the Rafting family recipe.”

Since the business was acquired in 2001, it has expanded from two boats to eight, along with adding planes for scenic flights over the Whitsundays. These breathtaking flights, showcasing the beauty of the Great Barrier Reef and the Whitsunday’s iconic Heart Reef, were introduced by Ocean Rafting seven years ago.

The concept of combining planes with ocean rafting was inspired by Peter, who transitioned from aviation to boating. This innovative approach has led to the creation of the Fly Raft package, which has quickly become one of Ocean Rafting’s best-sellers. This unique offering seamlessly integrates the thrill of flight with the adventure of rafting, providing an unforgettable experience for their customers.

Three generations of family and almost three decades as one of the Whitsundays’ most loved on-water experiences, Ocean Rafting state that their mission is still to treat every day as if it was the one and only day their guests will experience Ocean Rafting and the Whitsundays; and this has attributed to the company’s long-term success and thriving growth over the years.

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