Unlocking Customer Satisfaction With Keys To Success

Mackay City Auto Group

Since 2022, Mackay City Auto Group has shifted into high gear, proudly holding the esteemed title of Dealership of the Year with the Pickering’s Group.

At the heart of their success is a finely tuned workplace culture that emphasises positivity, active community engagement and a firm commitment to delivering a seamless customer experience from start to finish.

Dealer Principal Simon Urbanowicz said that the key factor is their culture.

“Ensuring we have the right people for the right tasks in our team is important. We've implemented changes and welcomed many new staff members recently.”

This proactive approach, bolstered by the addition of a HR manager, has allowed them to build a business that integrates with the community, which is key to their operations.

"The most important aspect is ensuring that both we and the manufacturers provide proper training for our staff,” Simon said.

By ensuring the right person is in the right seat, Mackay City Auto Group holds the ‘keys’ to success, creating an environment where employees are motivated and dedicated to providing top-notch service. This aligns perfectly with their motto: "Happy employees, happy customers."

With a team of 90 professionals across various departments including parts, sales, pre-delivery, and used cars, the dealership adopts a holistic approach to training and development. Each team member undergoes continuous professional development to stay up-to-date with the latest industry trends and technologies, equipping them to provide accurate, reliable information, whether they’re fixing a vehicle or guiding a customer through a purchase. Their knowledgeable and engaging team is always ready to assist every step of the way.

Mackay City Auto Group takes pride in making the car-buying process as smooth and stress-free as possible. From beginning to end, the dealership manages every aspect, offering a one-stop-shop experience for all. Whether purchasing a new or used car, customers can rest assured their vehicle is in capable hands.

With an impressive 72 to 96-hour turnaround for new car deliveries, the dealership operates with streamlined efficiency. However, they also recognise that some vehicles may take longer to source, and they maintain transparency with customers about timelines, ensuring expectations are managed professionally.

As the automotive industry continues to evolve, Mackay City Auto Group is ready to adapt. The dealership is dedicated to expanding its facilities and services to meet the growing needs of its customers. That’s why recent developments include an expanded car yard and ongoing enhancements to their service areas, ensuring they are well-equipped to handle the demands of modern vehicle sales and service.

Beyond their commercial success, Mackay City Auto Group has a heart for giving back to the local community. They actively support numerous charitable initiatives, including donations and partnerships with the Mackay Hospital Foundation, Ronald McDonald House

and various local sporting clubs such as rugby league, basketball and touch football. Their active role in these local causes reflects their values of integrity, responsibility and compassion. By investing in the community that supports them, Mackay City Auto Group ensures that they are not just selling cars but also building lasting relationships with their region.

In multiple aspects, Mackay City Auto Group stands out as a leader in the region, demonstrating that success is built not only on sales but also on the relationships they build with their customers, staff and community.

As they gear up to tackle new challenges, the dealership remains committed to upholding the high standards that have earned them the Dealership of the Year title for three consecutive years. For them, it’s more than just selling cars - it’s about remaining a trusted business in the Mackay community, both now and for years to come.

Receive $500 off your New or Preowned in-stock vehicle purchase via the voucher.

‍