The Game-Changer Businesses NEED With Emma Armstrong from The Kollective Co. 

Mackay’s business scene just got a seismic shake-up.  
The Kollective Co. has arrived—ready to redefine how businesses grow, connect, and thrive. But, this isn’t just another business hub—it’s a dynamic fusion of  
coaching, education, and holistic tools designed to elevate businesses  
from the inside out. 
Founded by Emma Armstrong, a business growth strategist who blends strategy with soul, she takes a no-nonsense approach to unlocking potential and driving high-impact results. 
 
Emma is shaking up the way businesses grow, connect, and transform. With The Kollective Co., an innovative suite of business tools, and Mackay’s newest networking event, The Ko Work, she’s rewriting the playbook on professional success. 
 
“We’re in the business of growing businesses and people,” she says. 
 
“It’s a Kollective house for strategy, education, and mindset shifts that  
get real results.” 
 
Think of her as the Gordon Ramsay of business—minus the screaming  
and with added strategy. Whether it’s sales, marketing, team dynamics,  
or leadership, Emma doesn’t sugarcoat the roadblocks holding  
businesses back. Instead, she delivers psychology-backed, high-impact  
solutions designed to drive lasting success. 
 
Emma’s journey from New Zealand to London and now Australia has  
shaped her fearless approach to business. 
 
“London taught me to trust my instincts and embrace challenges,” she  
reflects. 
 
Seven years in high-stakes sales and training gave her the skills to lead  
businesses nationwide—now, she’s bringing that expertise to Mackay,  
helping businesses cut through the noise and create success on their own 
terms. 
 
Her Business Elignment program gets straight to the point, guiding businesses through four key pillars—sales, marketing, team, and leadership—so they can become profitable, scale effectively, and thrive. 
 
Recognising a gap in Mackay’s networking scene, Emma created The Ko Work 
—a high-energy business experience giving fresh, innovative businesses  
the platform they deserve. 
 
“Mackay is full of hidden gems—businesses people don’t even know  
exist,” she says. 
 
“The Ko Work is about creating real connections.”  
With bi-monthly themes and powerhouse speakers, The Ko Work delivers bite-sized inspiration and practical takeaways for business owners who don’t have time to waste. 
 
Because true success starts from within, The Kollective Co. has recently relaunched its signature range of essential oil energy sprays and rollers—crafted to support clarity, confidence, and business growth. 
From Moon Rituals Mist Spray, designed to amplify intentions, to blends like Release & Chilled, crafted to cleanse and ground, each product reflects the core emotions that drive Emma’s work. 
 
The Kollective Co’s services are grounded in its three pillars: mind, business, and soul, and its mission is as much about personal growth as business success. 
 
“Connection is at the heart of everything we do,” Emma says. 
 
“Whether it’s helping leaders trust their intuition or guiding teams to  
work cohesively, it’s all about alignment.” 
 
Through The Kollective Co, Emma Armstrong is not just shaping  
businesses—she’s shaping futures, one strategy and soul-aligned decision 
at a time. 
 

thekollectiveshop.co
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Photo credit: Alyce Holzy Photography

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