Driving Growth with Grit and Gear With Mel Cook from CiteHire

Behind every piece of machinery at CiteHire, there’s a story of connection, expertise, and growth—and Mel Cook is the person making it all happen. As the Business Development Manager at the Mackay-based equipment hire company, Mel is a driving force behind the company’s growth, blending technical know-how with a passion for building lasting relationships. But while she’s just as comfortable behind a desk, the gear and the people she works with are what truly fuel her drive.
“I’m not just pushing paper; I’m making sure people get the right tools to get the job done,” says Mel, who brings 14 years of experience in the hire industry to her role.
“I thrive on understanding the equipment and how it fits into a wider solution for businesses. It’s about offering more than just a rental—it’s about being a partner to our customers.”
CiteHire’s success in the industry is testament to Mel’s unique skill set, which combines a deep understanding of operational logistics with a knack for forging meaningful customer connections.
Whether it’s helping a local contractor find the perfect tool or coordinating the logistics of large civil machinery, Mel’s approach has always been customer-centric.
“We’re not just in it for the transaction,” she says.
“We genuinely care about the people we work with and the businesses we support. That’s what excites me every day.”
In an industry historically dominated by men, Mel has found her place and earned the respect of her peers, thanks to her hard-earned expertise and no-nonsense approach.
“It hasn’t always been easy,” she admits. “But I’ve always approached my role with knowledge and confidence. Once people realise I understand the machinery inside and out, they see me as a valuable part of the conversation.”
For Mel, a key part of her success has been finding the right work-life balance, a challenge she approaches with the same focus she brings to her career.
“It’s about setting boundaries and knowing when to switch off,” she explains.
“That personal time—whether it’s on the water or with family—is crucial for me to recharge.”
When she’s not busy securing new business opportunities or navigating the complex logistics of the hire industry, Mel enjoys spending time outdoors with her family and their French Bulldog, Memphis.
“Boating, fishing, exploring the islands around Mackay—that’s my way to unwind.
“It’s amazing how much the region has to offer, and it’s the perfect place to enjoy quality time together.”
What is your go-to recipe to cook in the kitchen that's a crowd-pleaser?
Steak and Potato Bake
What is a mantra or quote you live by?
“Be as good as your word”
What are you reading, listening to, or watching right now?
I’m currently watching The Rookie

Citehire.com.au

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Photo credit: Tropical Petography

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