Simone Aitken Owner at East Coast Steel Supplies

Fast Facts

Star Sign: ARIES
Fav Colour: Royal Blue.
Fav Holiday Destination: The Whitsundays or Gold Coast.
Fav Music: I’m so alternative but I love anything that’s catchy and fun!
Fav TV Show or Movie: Those corny real estate series on Netflix.
Fav Quote: A person that never made a mistake, never made anything.

If you think steel and fitness have nothing in common, think again—because Simone Aitken proves they’re both about strength, resilience, and breaking barriers. As the Owner of East Coast Steel Supplies, Simone isn’t just running a business she redefines what it means to be a powerhouse in a male-dominated industry.

Simone’s entrepreneurial spirit and drive are as strong as the steel she supplies. She prides herself in being 100% locally owned and operated, and she’s also a hands-on expert in the reinforcement steel industry.

She aims to deliver high-quality products with convenience and expertise all while breaking the gender stereotype. Her fearless mindset is what saw her leap into business ownership, her proudest achievement yet.

But Simone isn’t all business, in Mackay she’s known as a fitness trainer, she’s a wife, and a mum to three busy kids. When she’s not ensuring Mackay’s construction projects stay on track, you’ll find her chasing adventure with her family. From football and gymnastics to beach days and exploring local waterholes, she’s all about making memories and leading by example.

From reinforcing steel to reinforcing self-belief, Simone Aitken is proof that strength comes in many forms and she’s just getting started.

Describe yourself with three fast facts?

Entrepreneur, fitness enthusiast, wife and mother of three.

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