From Strategy to Storytelling With Melanie Laas; Marketing, Communications and Digital

With a background in corporate communication, stakeholder engagement, professional writing and consulting, later in life Melanie Lass discovered her true vocation was in networking, marketing and digital skills.

Today, Melanie navigates the fast-paced world of managing digital media channels, external communications, and brand elevation, always prioritising human connection.

Her top marketing tip is to upskill staff to "content creator" status within your organisation, capturing consistent, on-the-go iPhone shoots. This behind-the-scenes approach engages your social media audience while remaining cost-effective through authentic storytelling.

Melanie combines creativity with strategy to make digital storytelling effortless. When she’s not teaching social media optimisation, she's behind the camera lens, capturing everything from portraits to 4K drone videos. Melanie is inspiring a thriving community of content creators in Mackay and the Whitsundays, demonstrating the power of organic social media for authentic branding.

Melanie recently had a professional article published in an industry magazine, discussing the power of organic social media and content creation to influence the future of community connection online.

Did you know? 33,900 people aged 14-44 have an Instagram account in Mackay.

Melanie believes that in the future, social media will increasingly focus on authenticity and meaningful engagement. Investing in quality social media content including video reels allows organisations to build genuine connections and foster successful collaborations.

This approach moves beyond superficial likes and shares to create deeper, more impactful interactions.

Melanie is keen to connect with leading women and men in business.

Fun Facts about Melanie

Fav Colour: Neutrals
Fav Holiday Destination: Anywhere coastal
Fav Music: Taylor Swift
Fav TV Show or Movie: Docuseries on Netflix

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LinkedIn or Instagram @shesmelaniex

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